Prospecting Using Social Media

In this program we look at ways to improve your prospecting using social media. We explore the dos and don'ts of blogging, micro-blogging (Twitter and status updates), Facebook, and LinkedIn. This quick overview will give you tips to avoid breaching social media etiquette and tools to help you Tweet when you're on the street.

Chock-full of tools, links, and more information than you can shake a stick at - you'd better be prepared to take notes for this one because it's going to blow you away. We'll even be sharing links to additional free resources to get you even further along the road.

Kelle Sparta, author of The Consultative Real Estate Agent and founder of Sparta Success Systems speaks on the subject of prospecting and prospering in today's real estate minefield.  Check it out!

This show is being simulcast with The Compass Towards Success Podcast.  Here are the topics we'll cover in this episode:

1. Dealing with "The Fear Factor".
2. How to get buyers to buy in 6 houses or less. 
3. How to keep buyers from getting overwhelmed. 
4. Finding sellers who can afford to sell.
5. Getting "in" with an REO manager
6. How prospecting has changed in the last 10 years
7. Building an online presence

 

 

(Simulcast with www.TuneInSite.com)

Introduction to the TuneInSite Podcast with The Techno Shaman, Kelle Sparta.  Visit www.TuneInSite.com for more information.

(Transcript Below)

Welcome to TuneInSite, the audio program that takes you on a scavenger hunt for unique experiences in everyday life.  I’m Kelle Sparta, the techno shaman, and I’ll be your host for the show.

 

This is not your typical audio program.  Unlike most programs, this show is not a passive experience where I talk and you listen.  This show is meant to be interactive and therefore it requires your active participation in order for you to get the most out of it. 

 

Throughout the shows it is my goal to open your eyes, expand your awareness, and wake you up to the wonders of the world around you.

 

Some shows will have you interacting with your environment physically (looking at the world from a new angle, noticing the details around you, etc.).  Other shows will have you looking at how you are reacting emotionally, mentally, or physically to the environment you are in.

 

In the show notes for each episode, you’ll get a location to go to and, if necessary, pictures of the different places you’ll be directed to in the course of the show.  If it's an experience of a physical location, there will also be a link with a map and directions on how to get there as well as things you may choose to experience before or after your audio experience.  Each set of show notes will also tell you if you need any special clothing or equipment for your experience.

 

I recommend that you do NOT listen to the episodes prior to doing the exercises.  Let the exercises be fresh to your experience so that you aren’t tempted to edit your experience or to judge the exercise prior to trying it.  Remember, you can always choose not to do the exercise in the moment – no one will be the wiser.  But engage it first and then see how you feel.

The programs on this site are meant to be explored in order.  Each one builds upon the last and expands your ability to appreciate the next.  So try to restrain yourself from jumping ahead (I know it will be an effort for some of you).  Have patience and faith that there is a reason the sessions are offered in this order.

Anytime you need to be reminded about the way in which to explore these podcasts, simply come back and review this initial intro.  I will not be repeating these instructions on each podcast because that gets a little tiring and nobody wants to hear things over and over and over again certainly not mean I don’t want to see them over and over and over again so if you need more help come back here and listen again.  And that’s it for the intro. I suggest you find your first podcast and get started. Let’s go exploring together. I can’t wait!

 

(Simulcast with TuneInSite.com)

In this podcast, we'll be exploring your feelings about money and other people.  Remember to review the "Rules of the Road" podcast before listening to this one so that you know how to best utilize these podcasts.

What You'll Need: 

• Your journal and a pen
• A five dollar bill (and a paper clip if it's windy outside)
• Something comfortable to sit on that you can take with you

For this episode, you'll need to be in a public location where there are lots of people coming and going.

The TuneInSite Podcast is designed to raise your awareness and bring you into consciousness about what's going on inside your own head.  So tune in, listen up, and let's get started as Kelle Sparta, The Techno Shaman, takes you on another journey into your own beliefs, thoughts and feelings. 

It is at www.agentroundup.com Click on the "How To Subscribe Tutorial" page and follow the directions.  If you need help send an email to agent@agentroundup.com

Buyers moving in from out of the area are dealing with very special issues.  If they move often, then they have different decision-making criteria they use for choosing a home (mainly resalability).  These buyers have a unique set of issues, concerns, and circumstances that you can address easily for them if you know what to do. 

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Get the downloadable forms from The Consultative Real Estate Agent. Do you like the training you’re hearing online?  Check out the audio products Kelle has for sale in her store.  Or, sign up for her online training classes! Want some help on how to improve YOUR business?  Join our experienced agent group coaching call Want to know more about the topic of this podcast?  Check out Kelle’s book The Consultative Real Estate Agent.  Visit Kelle’s Website:  www.spartasuccess.com

 

In part two of this series, we explore the issues specific to the Retiree and the Widow.  There are special ways in which you need to approach people at this stage in their life and tools you can use to help them through the process.  In this episode, we explore those concepts.

Do you like the training you’re hearing online?  Check out the audio products Kelle has for sale in her store.  Or, sign up for her online training classes!

Want some help on how to improve YOUR business?  Join our experienced agent group coaching call

Want to know more about the topic of this podcast?  Check out Kelle’s book The Consultative Real Estate Agent. 

Visit Kelle’s Website:  www.spartasuccess.com

Try Coaching For FREE!

On this week's podcast Kelle coaches an agent through a sticky situation. If you think you might like to get private coaching with Kelle, we invite you to sign up for a FREE initial coaching session.
Kelle is expanding her offerings and is now making a free initial consultation available to her podcast subscribers.

To sign up for your coaching session, drop us an email at info@spartasuccess.com with the subject line "Free coaching session".

In this continuation of our "Stage of Life Coaching" series, we cover part one of dealing with The Empty Nester, The Retiree and The Widow.  In this program, you get hints and tips on helping people who are going through these stages in their lives.  When you help people with the underlying issues, your transactions go smoother and your relationships are stronger - hence the higher referral rate (especially if you ask for it).

For more information about this topic, see Kelle's book The Consultative Real Estate Agent

Want some help on how to improve YOUR business?  Join our experienced agent group coaching call

Show Notes – The Care and Feeding of First Time Homebuyers

 

When dealing with First Time Buyers, fear is the catchword of the day.  They are afraid of everything – mostly because they don’t know what to expect.  The key is to give them a sense of control.  And to instill in them a sense of confidence in you and your abilities so that when they don’t know what’s going on, they will have faith that you do. 

 

Want to know more about the topic of this podcast?  Check out Kelle’s book The Consultative Real Estate Agent.  Here’s a recent quote from a reader of Kelle’s blog about her book.

 

Kelle-

I just wanted to drop you a line to say your book is awesome!! How could you have only sold 1600 copies? Every agent should have one!

I do not know how ANY agent, regardless of their experience, could not find your book anything but extremely insightful, and sometimes downright inspirational!

Your candid way of writing, combined with your "why-didn't-I-think-of-that" ideas make it an indispensible part of my reference collection.

As an agent of just over 2 years and some moderate success, your ideas have hit me at the right time, and have changed the way I think about client interaction, all for the better. Keep up the great work!!

posted by: Mike on Tue, 8/22 09:21 PM EDT

Visit Kelle’s Website:  www.spartasuccess.com

Requirements of Being a Coach to Your Clients

• Be able to listen – to the text and the subtext of the conversation
• Let go of judgment
• Get out of your head and into theirs (30 Days TV show “In God We Trustâ€?)
• Empathize but NOT sympathize (feel for them, but don’t own their feelings)
• Have tools at your disposal to help them get through their particular change of life issues
• You can’t be attached to being “right� – get out of your ego
• Be in integrity with change – you have to have done your work before people will respect you enough to do   theirs with you

When you expand your ability to understand people and to engage them on a deeper level, you expand your ability to do business.  When you share more about who you are with your clients, you make it easier to refer people you will work well with.  What do you need to learn to be a better person and a better coach for your clients?

The Consultative Real Estate Agent

How do you decide to take the big step of opening your own brokerage?  When is it the right thing to do and when is it not?  In this episode, we explore the details of what it takes to open your own office. 

 

        What services do you need?

        What will they cost?

        Do you want to bring on other agents?

        Do you have the management skills and reputation to bring in other agents?

        What will your company brand and value proposition be – both for clients and for agents?

        Will you have a physical location or be a virtual office?

        What is your marketplace and where will you be located?

        Will your form partnerships with attorneys, mortgage officers, and insurance agents?  If so, will you share your physical location with them?

 

We also interview Nina Udwin of Rosebank Realty about her experience opening her office this year.

 

Show Links

Steps to Success - New Agent Coaching Program

Mastering the Art of Working With Buyers – Worcester, MA

Nina Udwin, Rosebank Realty

You have read all the books, taken all the training, but you just can’t seem to get things going.  This week we talk about how to get started in your business.  We have an interview with GMAC’s national rookie of the year who shares her first year’s journey.

In this episode we talk about how to bring in leads, and how to nurture them through the process.  From the time you get the lead, to the time they close, there’s a detailed process you need to walk them through.  Having systems in place to handle that process makes your life easier. 

 

We’ll also be talking with Mark Rosenquist of SPI Data Solutions, a lead generation company, about the VERY INEXPENSIVE services that his company provides.

You’re a new real estate agent, just getting started in the business.  What can you do in the first 60 days to maximize your chances of success in this very competitive and difficult business?  Kelle Sparta, author of The Consultative Real Estate Agent, speaks with Joeann Fossland, Real Estate Coach Extraordinaire, about this very subject.  The two discuss their top 10 lists for what makes new agents successful. 

This week we’ll also discuss The Fear Factor – how it gets in the way of many new agents, and how to get around it.

This program was so engaging, that it went really long, so we’ve split it into two parts.  Listen this week and put some of these items into practice.  Then come back next week and do some more!

Joeann Fossland
Real Estate CoachRelaxed Real Estate for Magnificent Agents
www.joeann.com
My mission is for my clients to experience JOY, EXHILARATION and ABUNDANCE in their lives and careers.

Kelle is in the studio setting up her new show.  We are targeting mid July to launch the new format.  So stay Toned

Changes are afoot!

I've teamed up with the guys from SalesRoundup.com to create a new show.  We'll be part of an up-and-coming group of sales-related podcasts on the PodSalesNetwork. 

We're transitioning the format of the show and changing the name.  So, starting with the next podcast, we'll be called The Agent Roundup Podcast.    We're expanding the show to be 30-40 minutes long.  We're going to be doing interviews, new segments, and exploring new ideas.

We're also going to specialize a little more.  Each week will have a different theme. 

Week 1 each month will focus on New Agents and the issues specific to them

Week 2 each month will focus on Experienced Agents, skills building, advanced techniques, and business-building.

Week 3 each month is dedicated to helping people who run real estate offices grow their businesses.  So we'll be talking about issues of brokerage, management, recruiting and training.

Week 4 will be a Vendor Showcase.  Since we have so many vendors out in the industry with so many products to sell (there were over 500 vendors at the last NAR Convention), we thought we could bring you a selection each month that told you about the vendors that are out there and what they do.

Bonus Weeks!  Since there are two months every year with an extra week in them, we'll be doing a special show on those weeks.  Perhaps I'll open up a controversial topic for debate.  Or maybe we'll brainstorm how to create more pillars of income in your business.  Or maybe we'll do a segment on the current marketplace and what to expect from it.  You never know!  You'll just have to tune in to find out.

Since we are changing the name of the podcast, you'll have to subscribe to a new feed to get it.  We'll give you the details about how to do this as soon as we've got the feed established.  (In fact, Joe has promised me a tutorial for the website with pictures and everything explaining how to subscribe.)

In the meantime, you won't hear from me for a couple of weeks while we get the new show recorded and the format set.  But when we come back, you're going to love it.  We've already got some great content for you.  Can't wait for you to hear it. 

Talk to you soon!

Johanna Webster broker/owner of ERA Home and Family Real Estate in Andover, MA talks to us about what to do when there is a shortfall at the closing table and how to avoid getting into that situation in the first place.  With over 20 years of real estate experience and an average of $35-$40,000,000 in production each year (personal production - no team), Johanna is an excellent source of knowledge for the industry. 

This week we discuss the market slow down we've been seeing across the country and how to handle it.  I also share a story with you from my time selling.

Danyl Collings has been an agent for two years.  He has managed to survive the start-up phase.  In this interview, he shares the secrets of his success.  He also shares his secret for getting 4-6 people to call him about real estate matters from each of his newsletters.

NOTE!
This file is 15 minutes long and thus will take some time to listen to if you are clicking on the link.  Be patient.  If patience is not your strong suit, then right click on the file name below and click "Save Target As" and then save the file to your hard drive.  Then, when you double click on the file, it will play in whatever media player you have as your default for your system (usually Windows Media Player if you haven't set another one). 

This week, we've got a special treat for you!  I spoke with Chellie Campbell and she gave me permission to record all of the affirmations from The Wealthy Spirit!  I have done just that and this podcast is that recording.  It's much longer than usual, but it's full of great affirmations!

For more information about Chellie's book The Wealthy Spirit:  Daily Affirmations for Financial Stress Reduction, visit her website at www.chellie.com.

NOTE! 
This file is 45 minutes long and thus will take some time to listen to if you are clicking on the link.  Be patient.  If patience is not your strong suit, then right click on the file name below and click "Save Target As" and then save the file to your hard drive.  Then, when you double click on the file, it will play in whatever media player you have as your default for your system (usually Windows Media Player if you haven't set another one). 

Use this 30-second promo to tell people on your website about our podcast.  Post the link to our podcast under it.  Here's the link:  http://spartasuccess.libsyn.com

Listen Now

This week, we interview Megan and Brian who recently completed a $100,000 home remodel.  In this episode, they talk about the ups and downs of home renovations and what they learned along the way.

 

 

This week we talk with Greg Demetrick.  I sold Greg his condo two years ago and it was one of those nightmare transactions.  Everything that could go wrong, did go wrong.  In this episode we talk about the deal from both the agent's side and the buyer's side.  Learn how we managed to still get good things done in the midst of the chaos.

Greg also hosts his own podcast (he's the one who got me involved in it).  So check it out at www.5questions.net.

Christine Day is a tenant in a property that has been on the market for over a year.  In today's podcast, she explains what the experience of living through that year has been like for her.

For those of you who have TiVo, you should know that they have recently updated your service so that now you can get podcasts through your TiVo service.  It's under the Music and More section of your menu screen.  You can type in the address of The Real Estate Story of the Week podcast (http://spartasuccess.libsyn.com/rss) and then add it to your favorites.  Then every time you go into the podcast section, the latest edition of the podcast will be waiting for you! 

Note:  The only downside to listening to your podcast in this way is that there is currently no way to pause the playback.  If you stop it, it starts over again from the beginning.  But since our podcasts are generally only about 5 minutes long, you should be fine.

One more easy way for you to get your Story of the Week fix!

Melody Bohl is the broker/owner of Carpe Diem Realty in Newton, MA.  Carpe Diem Realty is a full service residential real estate agency specializing in assisting residential homebuyers & sellers in the Greater Boston area. They understand that the process of buying & selling real estate is a stressful one. Their goal is to make the clients' transaction as stress-free as possible by having experienced agents who are master problem solvers and who truly treasure their clients. 

Melody is currently recruiting agents to her company.  If you are interested in working for someone who cares as much about her agents as she does about her clients, give her a call at 617-548-2645 or email her at melody@carpediemrealty.com.

Come visit with us today as we interview Nathan Isaac Arbouet, and agent with ERA Key Realty Services. He has been in the business for just over three years and is focused on providing superior customer service to his clients.

Georgi May is a 7-year veteran agent. She works for ERA Morrison in Lowell, MA. Find Georgi on the web at www.georgimay.com.

Introduction to The Real Estate Story of the Week.