Podcasting for Fun and Profit

This just in.  I just got another article published at Realty Times.  Thought you'd be interested in seeing it.  Here's the beginning.  Click the link to get the rest of it.

Podcasting for Fun and Profit
by Kelle Sparta

Are you looking for a low-cost way to increase your sales over the long run? Consider podcasting.

A podcast is, in essence, a radio show done on the web and recorded as an MP3 file which can then be downloaded to the listener's computer or MP3 player (like an iPod) and listened to at their leisure. Podcasts range from informative and serious, to fun and zany. Some of the most successful podcasters have thousands of people listening to their feeds every day.

Why Podcast?
Think about who inhabits a podcast listening audience. These people are intelligent and computer-savvy; they probably own an iPod, so they had at least $200 of expendable income to buy it. If they are searching for a podcast about real estate, they are probably interested in buying or selling. There are very few competing podcasts out on the market right now (do a search for real estate on iTunes in the podcast section to see the competition for yourself). In short, it's a low-competition market with motivated prospects who seek you out to listen to your message. What could be better?

Time Efficient Selling
The great thing about a podcast is that you can talk to your potential client before they ever meet you. They can get a feel for your personality and your approach to the business without...click here to read the rest