Creating Relationships on the Web

One of the hardest things to do in business is to create a relationship with someone whom you've only met via the web.  This is especially true when people have never actually interacted with you and have only read your website.

You really need to put content on your website that gives the reader a sense of your personality.  I am in the process of doing that myself.  Many of you will have found the little surprise that happens when you  mouse over my picture on the website (if not, then go to the site and do it - I don't want to ruin the fun).  Today I added an introduction recorded in my own voice.  I've also been careful to word my site in such a way that it is appealing.  And the blog and podcast are another way I can connect with you, my target market.  All of these are ways in which I can let you know who I am, what I do, why you should care, and what I'd like you to do about it. 

Does your website accomplish those goals?  If not, think about ways in which you can more effectively convey your personality, your message, and your call to action. 

Do you have an idea that's been effective at creating a realtionship on the web?  We'd love to hear about it!