Advertise Your Buyers!

I just another article published with Principal Broker Online, here it is...

Advertise Your Buyers
      by Kelle Sparta

You Don’t Have To List to Last
It's long been said in our industry that "you have to list to last". And in the days of sub agency, where the only side of the deal that was guaranteed was the listing side, this was true. But today, with the advent of buyer agency, there is more to real estate than listings. 

Which Brain Are You Thinking With?
One of the challenges our industry faces is that, even in the markets where buyer agency is established, we're still thinking with listing agents' brains. We want listings because they give us something to advertise to bring in the buyers and more listings. But here's a new thought....

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http://www.principalbrokeronline.com/articles_new.asp?art_id=262&section_id=9